When I first had Zoelle, I found a cute, functional diaper bag at Target. It worked great, but it definitely had a few features that it lacked, including space and organization (something I thrive on). It also got dirty pretty easily and was not extremely well made (which means it did fall apart a bit after two years of use). Thus when I found myself pregnant with Meridian and realizing that I would have two in diapers, I was determined to find a great diaper bag.
*It is a wonderful company! I don't think I have ever seen a company quite like this one. If you have a question, you can even e-mail one of the owners themselves and they will personally e-mail you back (again, I have had to do this before).
*My only con is the price. They are quite spendy bags. Although I am convinced that with this company you definitely get what you pay for (high quality, functionable, yet still fashionable, diaper bags). Oh, and even this isn't really a con because they have a for sale or trade message board called The Pink Room in which you can buy used bags for a fraction of the cost of a new one. Be sure to check out the Real Mom Giveaway contest over there for your chance to win your own Ju Ju Be of your choice.
Overall, I highly recommend a Ju Ju Be diaper bag to someone who is looking for a diaper bag *hint hint Gen* (oh I guess all the rest of you reading this too). :)